From 2011 - 2015, G.O.D. partnered with renowned Hong Kong bakery, Maxim's, to create the ever-popular 'cheeky' bum cakes. Mooncakes are a traditional Chinese delicacy offered to friends and family in celebration of Mid-Autumn Festival (15th of August) on the Chinese lunar calendar.
G.O.D. took the tradition and turned it on its head by making it a fun and funny treat to give. The G.O.D. bum cakes have become so popular, they have been featured by international press such as the International New York Times. Every year GOD still gets requests to bring them back.
